The Sufficiently Social Podcast
Welcome to the Sufficiently Social Podcast – your go-to destination for all things social media and digital marketing, with strategies tailored specifically for women entrepreneurs and creators. If you're looking to elevate your brand's online presence and thrive in the digital world, you've landed the right place!
I’m your host, Alicia Noelle, a corporate marketing professional turned six-figure entrepreneur, who still believes in organic marketing being one of our strongest tools through the power of storytelling and captivating visuals. This podcast is designed to empower and inspire women with the knowledge, tools, and insights needed to flourish in the ever-evolving landscape of social media and organic digital marketing.
In each episode, we'll dive deep into topics that matter most to you, from building a captivating personal brand and leveraging the power of storytelling to mastering the art of content creation and harnessing the potential of various social media platforms. You'll gain firsthand insights from successful women entrepreneurs and creators who have blazed trails in their industries, offering you real-world advice and actionable strategies.
Join us every week as we unpack the latest trends, share expert interviews, and explore case studies that exemplify the power of strategic organic marketing. Whether you're a budding entrepreneur launching your startup or a seasoned creator seeking fresh perspectives, the Sufficiently Social Podcast will equip you with the tools to stand out, succeed, and thrive online. For more support, follow us on social media @iamalicianoelle or send us an email hello@iamalicianoelle.com.
The Sufficiently Social Podcast
How to Find Your Niche
Welcome back to another episode of the Sufficiently Social Podcast! Today, I want to talk about how to find your niche. It’s so important to choose a niche that aligns with your own interests and values, because this will help you create content that you are truly passionate about.
Think about it this way: If you were given 30 minutes to talk about anything without preparation, what would you choose? This is likely something you're passionate about and already knowledgeable in. It could be anything from sharing your experiences as a mom to talking about your fishing adventures. The key is to choose a niche that brings you joy.
I've come up with three journal prompts to help you:
1. If you could get paid to do and talk about anything for the rest of your life, what would it be and why?
2. If money was not an issue, what would you pursue and why?
3. What were your happiest moments in life and why?
Take some time to reflect on these prompts. They will help you identify the topics you enjoy and want to create content around!
Once you've identified your potential niche, it's time to conduct some market research. Websites like Answer the Public and Quora are excellent resources for gathering information about the questions and topics people are interested in within your niche.
Don't forget to explore magazines related to your target audience or industry. They often provide insights into popular topics and trends. Facebook groups are another valuable source of information. They can give you a glimpse into what people are asking and discussing within specific niches.
Finding your niche is not a one-time event. It's a process that involves experimenting and testing different types of content to see what resonates with your audience. Remember, your focus should be on serving and engaging with your audience!
If you need help navigating the challenges of finding and growing your niche, consider joining The Sufficiently Social Society. It's a learning platform where I provide deeper strategies and one-on-one experiences to help content creators like you.
Thank you for tuning in to this episode! Let's dive into the world of niches and create content that truly resonates with our audience!
Let me know if you found this episode helpful on Instagram: @iamalicianoelle. Chat with you more there!